Generate Leads By Promoting Your Expertise
Create content, showcase your expertise and drive travellers to contact you to make their travel arrangements
HOW CONTENT HELPS YOU SELL
Targeted
Expertise
Generate Leads
Inspiration & Aspira
Video Hunger
Most travellers will spend time researching their holiday before they travel. After all, a holiday is probably one of the single biggest expenses most people will incur in the year. When a traveller finds the information they are looking for, they will generally refer to this information in their discussions with their holiday planner.
This platform promotes you- so you can become their travel organiser!
Target people looking for your specialist product- these are buyers with intent
Travellers want to deal with experts who can cater for their specific needs who understand the product they are selling
It is an established fact that relevant content leads to leads. This applies to every industry – not just travel!
Even if people weren’t thinking of your product, the right content creates desire which results in sales.
Tap into the hunger for Video Content- we consume an average of 3 hours on social media per week
STRENGTH IN NUMBERS
You could start your own blog but we believe that joining us will be more effective and more efficient. These are just some of the reasons why
Why not just start your own blog?
Starting a blog can be relatively straight forward. You need to create a website and then produce content and promote the blog. Here are some of the limitations you need to think about:
- Off the shelf blog themes will not be designed around the specific objective of targeting your intended market
- Promoting a blog and driving traffic is involved and will take a lot of time and effort. You will get readers, but probably not the high numbers needed for it to benefit you and result in leads
- You will have to produce a lot of content to keep your users engaged. To generate the amount of content needed to keep users engaged will make blogging your full time job rather than focusing on your core business of selling travel
Why search engines will rank us higher
One the most important contributing factors to the number of people that will read your blog is how high the search engines feature your content. We know that our platform will feature your content much higher than your own blog would because:
- We have invested heavily in search engine optimisation because we are promoting the content of over 1,000 contributors to our platforms
- Search engines likes sites that generate new and unique content, but much more importantly, sites that produce content regularly and that can be relied upon to produce content frequently.
- With the number of contributors to our platform, search engines will identify the site as a reliable source of content and will rank relevant content on our platform higher than they would if the same content was on a less prominent platform.
Benefit from traffic generated by content from other experts
Starting a blog can be relatively straight forward. You need to create a website and then produce content and promote the blog. Here are some of the limitations you need to think about:
- Sometimes, a user will search for content that encompasses both content featured on one of your submissions and that contained within other content within the platform. The search engine will promote your entry because it will see other relevant content on the site
- People reading your article on the platform will see other suggested articles at the end of the page which they may click on if the title triggers their interest
- If a user follows the site because of content from another expert that interested them, your content will then be promoted to them as well
How It Works
About You
Videos and Articles
Q & A
Send us an email to tell us about you, which travel areas you have expertise in, what your job is in the travel industry and how you hope to benefit from being a contributor on the platform.
Start sending us your videos and articles for our editorial team to review and publish. You will have to contribute at least one article or video per week to keep your membership of the platform active.
You will be required to respond to at least 3 questions related to your area of expertise every week that are submitted on the platform. The more questions you answer, the more business you are likely to get
What is the criteria for become a contributor on this platform?
We are looking for a diverse range of talents to contribute on this platform. The overarching requirement is that you must be working in the travel industry. Below are some of the attributes we are looking for
Destination experts
You will have travelled extensively in a specific country or region whilst living in that area for at least 6 months. You will have a passion for travelling and will have made sacrifices to take an extended break from your home country to explore a region. You will be able to offer advice to tourists on how to make the most of their journey and also provide an insight into amazing experiences that many tourists will not know about.
Product Expert
You are an expert on a specific product in Travel.
Examples include:
- Cruise Experts
- Round the world flights
- Ski
- Walking and trekking
- Driving
- Adventure
- Nature
Niche Travel
You Will be an expert on an area of travel that appeals to a niche market such as pilgrimages, educational travel,
Guides
You are a local guide and your main job is taking tourists that visit your country around the destination whilst showcasing the destination.
Local Operators & Excursion Providers
You work for a destination management company or operate excursions and tours targeted at foreign tourists visiting your destination. You will know your destination inside out and will be able to contribute videos and articles about the destination frequently.
HOW YOUR CONTENT WILL BE PROMOTED
Social Media
Search Engine
News Platform
Print Media
Email Ditribution Lists
Banner Adverts
HOW WE BENEFIT FROM THIS
We are always looking for new ways to support our travel agents
Negotiating better deals with supplier
Bringing on new agents
You may be wondering what’s in it for us? After all, this is a lot of work for Major Travel with no obvious monetisation. Here are our 3 main reasons:
We are always looking for new ways to support our travel agents
We do a lot that helps our agents with no obvious return. Our objective here is to help agents promote themselves so that they can generate more business. We know that ultimately the agent decides who that business goes to, and some of it may end up going to our competitors, but ultimately, we have seen that loyalty pays off more often than not. When we help agents, we see that they will return that support.
Negotiating better deals with supplier
With the number of agents and industry experts that will be contributing content onto this platform and with the number of users and followers we expect to have, we will be able to go to airlines, hotels and other suppliers that work with us and negotiate better deals for our agents to sell. Suppliers are often looking to promote exclusive offers to specific operators if they feel they have a distribution network that will help them achieve their target yields.
Bringing on new agents
Contributions on this platform will only be open to employees of organisations that have an active account with Major Travel. We know this platform will be extremely popular and a lot of people will want to sign up to contribute on it.
This platform will be a motivation for agents, tour operators and other industry employees whose employers don’t currently work with Major Travel to encourage their companies to sign up and start actively buying from us.
Who Can Join
We don’t offer company level membership. Employees of the company must join and create their own individual profiles. Everyone that contributes on the platform will need to be individually vetted and approved by us.
Product Suppliers
Airlines, Hoteliers, Cruise Lines, DMCs and any other product supplier will be able to answer questions and may be invited to make limited guest contributions
Tour Operators
Reservations consultants working for Tour Operators that use Major Travel for their IT flights will be able to contribute content and answer questions
Travel Agents
All employees of licenced travel agents that actively work with Major Travel will be able to submit content and answer questions
Home Workers
Home workers of licenced travel groups that actively work with Major Travel will be able to submit content and answer questions
Product Managers
Product Managers will be able to submit content and answer questions if they create a profile page with contact details and are employed by companies that but from Major Travel
Tourist Boards
Tourist boards will be able to answer questions related to their destinations and can be invited to make limited guest content contributions
Hoteliers
Hoteliers that contract directly with Major Travel will be able to provide news about their hotel such as new openings and product or service updates.
Airlines
Airline Partners will be able to provide news about their airline such as new destination announcements and product or service updates.
Eligibility
All contributors will need to meet the following criteria:
- The ability to demonstrate expertise in a certain segment of the travel industry
- Examples of their writing or video blogs. If they have not previously written blog articles or created video blogs, they will need to create one for the purposes of the application
- An employee of a company that buys from Major Travel PLC or supplies to Major Travel PLC
- Current and active within a front line role in the travel industry that deals with consumers
Obligations
- You must create a full profile
- You must maintain your profile page
- You must contribute an article, detailed review or video blog at least once per week
- You must answer at least 3 questions related to your area of expertise per week
Guest Contributions
We will accept guest contributions from airlines, hotels, tourist boards, product suppliers and anyone else that has a vested interest in promoting tourism that will benefit agents that buy from Major Travel.
Travel Related Questions - The Go To Platform
- It is well known that people looking for answers to specific questions or that are researching for specific answers will enter a question into a search engine and not just search terms.
- Most content on websites will feature search terms that might be relevant to the user’s question- but not the specific question itself.
- Experienced Travellers will become the go to platform for asking travel related questions.
Benefits for you:
- Drive travellers with intent to purchase travel arrangements to ask questions
- Once you have answered the public facing question, you can make direct contact with the traveller to offer them further advice and support
- Questions and answers will feature at the top of the search engines which will drive travellers to read answers you have already submitted
- Answers will feature the name of the expert that has answered the question together with their profile and contact details
VIDEO, BLOG, REVIEWS OR NEWS
You can be a contributor on this platform in a number of ways- all of which will help you drive leads that should result in sales for your.
You must contribute one of the following every week
- 1 blog article (min 500 words) or
- 2 news items per week or
-
1 video per week
- 60 seconds minimum
- Must be content you are permitted to use and not taken from any other media
Examples of what you can contribute
Blog
- Experiences
- Hints and Tips
- Frequent Flyer Programmes
- What to do in a destination
- Recommendations
- Where to eat
- Sites to see
Video
- Video Blogs
- Video Diaries
- Reviews
- Promotional Videos
- Interviews
Review
- Airlines
- Airports
- Lounges
- Hotels
- Resorts
- Attractions
- Restaurants
- Cruise Ships
News
- Hotel news
- Destination News
- Airline News
- Travel stories
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